Rybbit – The Open Source Google Analytics Replacement

The provided text describes Rybbit, an open-source web and product analytics platform positioned as a replacement for Google Analytics. Developed by Bill Yang, Rybbit aims to offer a middle ground between overly complex enterprise solutions and overly simplistic tools, providing advanced features like session replays, custom goals, and real-time dashboards without the need for a dedicated analytics team. A key distinction is its cookieless approach to user identification, prioritizing privacy and GDPR compliance by relying on hashed IP and user-agent data. User testimonials highlight its ease of use, speed, privacy-friendly design, and comprehensive features, often comparing it favorably to older versions of Google Analytics.

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Frequently Asked Questions

What is Rybbit?

Rybbit is a next-generation, open-source, lightweight, and cookieless web and product analytics solution designed to be an alternative to Google Analytics. It aims to provide powerful analytics capabilities without the complexity of enterprise tools or the limited features of barebones options.

Why was Rybbit created?

Rybbit was created to address a gap in the web/product analytics market. Existing solutions were either overly complex enterprise tools requiring dedicated teams (like Google Analytics, Amplitude, Posthog) or very basic tools offering only one-page dashboards (like Plausible, Fathom). Rybbit seeks to be a middle ground, offering advanced features in an intuitive and easy-to-use platform.

What are some of Rybbit’s key features?

Rybbit offers a comprehensive suite of features, including all key web analytics metrics (sessions, unique users, pageviews, bounce rate, session duration), session replays, customizable goals, retention, user journeys, and funnels dashboards. It also provides advanced filtering, custom events with JSON properties, 3-level location tracking with map visualizations, a real-time dashboard, team member support, and Web vitals tracking. It’s available as a cloud plan with a free tier or as an open-source self-hosted option.

How does Rybbit identify unique users without cookies?

To maintain privacy and GDPR compliance, Rybbit does not use cookies for unique user identification. Instead, it employs a hashed combination of IP address and user-agent. While this method is generally 80-90% as effective as using cookies, it aligns with Rybbit’s privacy-first approach.

How does Rybbit compare to Google Analytics?

Rybbit is explicitly positioned as an “open source Google Analytics replacement” that aims to bring back the best aspects of “old GA” while adding more. Users have described it as “universal analytics but on steroids,” highlighting its familiar yet enhanced user experience and powerful features, all without the use of cookies.

Is Rybbit easy to use?

Yes, ease of use is a core aspect of Rybbit’s design. It’s described as “fun and intuitive,” with “almost a dozen prebuilt dashboards that require zero/little setup.” Users have praised its “beautifully designed,” “refreshingly simple,” and “intuitive and clean” UI, making it accessible even for those who can’t spend hours setting up complex analytics workflows.

Is Rybbit extensible or customizable?

Rybbit is designed to be highly extensible. It supports community-driven opt-out plugins across all major browsers and allows for easy extension with plugins or privacy-focused options. Its open-source nature and a team that is “sharp and open to feedback” encourage community contributions, making it adaptable to various needs.

What are the benefits of using Rybbit?

The main benefits of using Rybbit include its comprehensive yet easy-to-use analytics features, its commitment to privacy with a cookieless design, and its open-source nature providing flexibility for self-hosting. It offers a powerful middle-ground solution for users who need more depth than basic tools but want to avoid the complexity and privacy concerns of large enterprise platforms.

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