Stormy: AI Agent for Influencer Marketing

This podcast describes Stormy, an AI-powered agent designed to streamline influencer marketing. It functions by taking a brief and budget to identify suitable YouTube and TikTok creators using public data, subsequently scoring their fit and automating personalized outreach. Stormy also handles tracking replies and assisting with negotiations, aiming to provide an end-to-end solution for securing influencer partnerships. Its core purpose is to automate the typically manual and time-consuming process of influencer engagement, offering features such as an integrated inbox and deal tracker for enhanced efficiency.

The internet is your playground. Make something amazing

Guids hub

Frequently Asked Questions

What is Stormy?

Stormy is an AI agent designed to automate and streamline the entire influencer marketing process. It functions as an end-to-end solution, handling everything from identifying suitable creators to negotiating deals.

How does Stormy work?

Users provide Stormy with a brief and a budget. Stormy then leverages public data to find relevant YouTube, TikTok, and other creators, scores their fit, drafts personalized outreach messages, sends DMs and emails, tracks replies, and assists with negotiation to close deals quickly.

What problem does Stormy aim to solve?

Stormy addresses the inefficiencies and manual labor traditionally associated with influencer marketing, which often involves spreadsheets, cold outreach, and a lack of integrated tools. It aims to replace this “slow, leaky, guessy” process with an automated, end-to-end solution.

What are Stormy’s key features?

Stormy’s core features include finding ranked creators (YouTube, TikTok, LinkedIn, Newsletter), writing on-brand and personalized outreach messages, sending DMs and emails with smart follow-ups, tracking replies, assisting with deal negotiation, and providing a built-in inbox and deal tracker.

How is Stormy different from other influencer marketing tools?

Unlike traditional databases, Stormy is an “end-to-end agent from search → signed.” It offers a built-in inbox and deal tracker, eliminating the need for CSVs or integrating multiple tools. It also focuses on creating non-spammy, human-sounding outreach messages and is designed for speed, allowing users to generate a quality shortlist in under five minutes.

What kind of creators does Stormy identify?

Stormy primarily focuses on YouTube and TikTok creators but also expands its search to include LinkedIn and Newsletter creators, indicating its ability to adapt to various platforms for influencer outreach.

Who developed Stormy and when was it launched?

Stormy was developed by Robert Lukoshko and his small, Y Combinator-backed team. It was launched in 2025.

What benefits have users experienced with Stormy?

Users have reported significant benefits, including the automation of influencer marketing, eliminating spreadsheet chaos, and a dramatic increase in speed from brief to shortlist. Testimonials highlight Stormy’s ability to help build effective in-house marketing teams with AI power and its “gigantic unlock” for influencer marketing automation.

Check The Product